Archive - The10xCMO Newsletter

To AI or Not to AI? That's not the question

AI is here to stay, and will only get better, and quite rapidly. The sooner content creators figure out where AI fits into their workflow, the more…

Apr 24, 2024 •

March 2024

GPT-wrapper or GPT as a wrapper?

What to look for while building or using AI products in 2024 and beyond

Mar 18, 2024 •

February 2024

The importance of context when using AI for content creation

AI tools can spit out content with a simple prompt and a click of a button, whereas humans have a lot more context when writing something. How do you…

Feb 1, 2024 •

December 2023

2023: A look back at an incredible year

Learnings emerging from the dichotomy of an uncertain economy and the fastest-growing technological revolution of our lifetime

Dec 29, 2023 •

November 2023

LinkedIn Cold Outreach Playbook for early-stage startups

Cold outreach is an asymmetric transaction between the sender and the recipient. The sender wants to grab attention, and the recipient does not want to…

Nov 29, 2023 •

AI-Generated Content: How to successfully incorporate it into your marketing toolkit

Identifying the right use cases, and appropriate tools, along with knowledge of how to use AI and setting the right expectations from it are key to…

Nov 15, 2023 •

Content Marketing: Starting with first principles

An approach to content marketing that is bound to drive better content that your audience wants to consume

Nov 8, 2023 •

October 2023

A framework for lasting success that's often applied backwards or not at all

If companies are built on the foundations of a vision, and purpose and bring those to life through their brand, and product, the rest follows

Oct 31, 2023 •

𝐓𝐡𝐫𝐞𝐞 𝐫𝐞𝐚𝐬𝐨𝐧𝐬 𝐈 𝐥𝐨𝐯𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 G2's 𝐈𝐧𝐭𝐞𝐧𝐭 𝐃𝐚𝐭𝐚

An overview of how to use G2's intent signals in your marketing strategy

Oct 11, 2023 •

Some Inspiration for Effective Storytelling and Copywriting

What a children's book can teach us about delivering a message in a powerful way

Oct 11, 2023 •

Understanding Brands through Music

An analogy that articulates the uniqueness of brands and why strong brands stand the test of time

Oct 11, 2023 •

September 2023

5 things you can do today to improve conversion rates on your website by up to 25%

However well optimized a conversion flow on a website is, most, if not all, websites still have untapped improvement that can be extracted

Sep 7, 2023 •

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