Some Inspiration for Effective Storytelling and Copywriting

What a children's book can teach us about delivering a message in a powerful way

Here’s some inspiration for effective storytelling and copywriting.

Many of us have probably come across the children’s story book by Eric Carle named THE VERY HUNGRY CATERPILLAR, either as parents reading to our kids or having grown up reading it.

It is about 11 pages long with a couple of sentences on each page. An adult could read it is about a minute. In this short and engaging story Eric Carle teaches the following

1. The lifecycle of a butterfly
2. Days of the week
3. Counting up to 5
4. Five types of fruit
5. Healthy eating habits

Storytelling is an art. Copywriting is an art. When the two come together, it’s magic.