5 things you can do today to improve conversion rates on your website by up to 25%
However well optimized a conversion flow on a website is, most, if not all, websites still have untapped improvement that can be extracted
๐๐๐ซ๐ ๐๐ซ๐ 5 ๐ญ๐ก๐ข๐ง๐ ๐ฌ ๐ญ๐จ ๐ญ๐ซ๐ฒ ๐ซ๐ข๐ ๐ก๐ญ ๐๐ฐ๐๐ฒ. ๐/๐ ๐ญ๐๐ฌ๐ญ ๐ญ๐ก๐๐ฌ๐ ๐จ๐ง๐ ๐๐ญ ๐ ๐ญ๐ข๐ฆ๐
๐๐ฝ In the hero section headline, ๐ข๐ง๐ฌ๐ญ๐๐๐ ๐จ๐ ๐๐๐ฌ๐๐ซ๐ข๐๐ข๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ, ๐๐จ๐ง๐ง๐๐๐ญ ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ ๐ฎ๐ฌ๐๐ซโ๐ฌ ๐ฉ๐๐ข๐ง ๐ฉ๐จ๐ข๐ง๐ญ ๐ฐ๐ข๐ญ๐ก ๐ ๐ฌ๐ญ๐๐ญ๐๐ฆ๐๐ง๐ญ ๐ญ๐ก๐๐ญ ๐ข๐ฆ๐ฉ๐ฅ๐ข๐๐ข๐ญ๐ฅ๐ฒ ๐ข๐ง๐๐ข๐๐๐ญ๐๐ฌ ๐ฒ๐จ๐ฎ ๐ก๐๐ฏ๐ ๐ญ๐ก๐ ๐ฌ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง. E.g., instead of saying โAI-powered Multi-Touch Marketing Attribution Solutionโ, say โUnderstanding the impact of a channel is driven by the accuracy of the attribution toolโ. Use the subheading to then describe your solution - AI and all. Nobody really cares whether you use AI or blockchain to solve the problem as long as you solve it.
๐๐ฝ ๐๐๐ค๐ ๐ ๐๐ซ๐๐ฌ๐ก ๐ฅ๐จ๐จ๐ค ๐๐ญ ๐ฅ๐๐๐ ๐ ๐๐ง ๐๐จ๐ซ๐ฆ๐ฌ ๐๐ง๐ ๐ซ๐๐ฆ๐จ๐ฏ๐ ๐๐ง๐ฒ ๐ช๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง ๐ญ๐ก๐๐ญ ๐ข๐ฌ ๐ง๐จ๐ญ ๐ซ๐๐๐ฅ๐ฅ๐ฒ ๐ง๐๐๐๐๐. This will reduce friction. Talk to the sales team and ask if all the information being collected is still relevant and helpful for discovery calls / demos.
๐๐ฝ ๐๐๐ค๐ ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง ๐จ๐ง ๐ฅ๐๐ง๐๐ข๐ง๐ ๐ฉ๐๐ ๐๐ฌ ๐๐๐ฌ๐ฒ ๐ญ๐จ ๐๐๐ฌ๐จ๐ซ๐ ๐๐๐ฌ๐ญ. One of the most effective approaches is to make the most of the prime real estate on a page - headlines of each section on a page. Replace headlines that simply describe the section with the key takeaway of the section. Anyone that simply reads all the headlines should get the full story you are trying to tell.
๐๐ฝ Comb through all the key pages navigable from a landing page - home, about us, how it works, etc. - and ๐๐ฅ๐ข๐ฆ๐ข๐ง๐๐ญ๐ ๐ข๐ง๐๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐๐ง๐๐ข๐๐ฌ ๐ข๐ง ๐ฅ๐๐ง๐ ๐ฎ๐๐ ๐ ๐๐ง๐ ๐ฌ๐ญ๐๐ญ๐ฌ. For example, if one of your value propositions is that you deliver a certain ROI, make sure you are using the same language to describe it everywhere - not โ3x ROI in 3 monthsโ, and โ300% ROI within a quarterโ in two different places. Of course, it would be ideal if these have been A/B tested and you know which one works best. Consistent language will make the message stick
๐๐ฝ ๐๐๐ฉ๐ฅ๐๐๐ ๐ฏ๐๐ ๐ฎ๐ ๐ฆ๐๐ฌ๐ฌ๐๐ ๐๐ฌ ๐๐ซ๐จ๐ฎ๐ง๐ ๐ญ๐ก๐ ๐ข๐ฆ๐ฉ๐๐๐ญ ๐จ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ ๐จ๐ซ ๐ฌ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง ๐ฐ๐ข๐ญ๐ก ๐ฌ๐จ๐ฆ๐๐ญ๐ก๐ข๐ง๐ ๐ฌ๐ฉ๐๐๐ข๐๐ข๐. For example, replace โTake your marketing planning to the next levelโ or โDrive the next phase of growthโ with โDrive stronger pipeline with better allocation of marketing budgetsโ
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